Marketing Strategy Planning And Marketing Research

Nowadays, marketing has become an increasingly vital aspect which can drive the organization to develop and launch the new product successfully, even though marketing was not the worthiest priority for the organizations during 3-4 decades ago. In order to clarify the importance of marketing role that played in the development and launch of new products, the meaning of marketing needs to be referred. Marketing can be simply defined as â€Å"meet needs profitably† (Kotler and Keller, 2012) and â€Å"managing profitable consumer relationship† (Koler,2010). It indicates that the key objective of marketing is not only meet the consumer needs and wants but maintain and develop the long-term relationships with consumers. Otherwise, when developing the new†¦show more content†¦According to the survey by researchers, companies which adapt to marketing- orientation were more profitable associated with the extent of inter-functional (Narver and Slater, 1990).in â€Å"Eas y-Go!† case, this creative business idea completely meet consumer’s needs because of the weariness during travel make consumers prefer to release their hands than move the heavy suitcase by themselves. In this way, it is inevitable that organizations tend to transform to the market-driven business. Marketing strategy as the overall plan as a whole need to be considered first. Without a powerful marketing strategy, all the efforts during the new product developing process are chaotic and easily to get lost. Because of marketing strategy can guide the company to implement marketing activities successfully and achieve their business goals. Moreover, Kotler and Armstrong (2012) supported this suggesting that developing the strategic planning by giving the rational specific situation, opportunities, objectives and resource of the strategy must be helpful for product long-term survival, and the balance between organization resource utilization and goals achievement should be