Thursday, June 11, 2020

Loyola Stritch School of Medicine The Right School for You

document.createElement('audio'); Play in new window | Download | EmbedSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify Interview with Darrel Nabers, Assistant Dean for Admissions and Recruitment at Loyola University Chicago Stritch School of Medicine [Show Summary] Darrel Nabers, Assistant Dean for Admissions and Recruitment at Loyola University Chicago Stritch School of Medicine, is our guest today, and he shares details about the differences between Stritch and other allopathic medical schools in Chicago, how Stritch winnowed their initial applicant pool of 15,000+ to a class of 170, what they are looking for in a successful candidate, and how the admissions process works. Listen in! Get into Loyola Stritch School of Medicine [Show Notes] Our guest today is Darrel Nabers, Assistant Dean for Admissions and Recruitment at Loyola University Chicago Stritch School of Medicine. Darrell earned his bachelors and masters degrees from Whittier College and Golden Gate University respectively. He then held various admissions positions from 2000 to 2005 before joining the University of Chicago’s admission staff, where he served in different roles until 2015. He joined Loyola Chicago Stritch in 2015 as Director of Admissions and became Assistant Dean for Admissions and Recruitment in February 2019. What is distinctive about the Loyola Stritch approach to medical education? [2:15] A Jesuit education is pretty rare, and we are the only one in Chicago, though there are five other allopathic schools in Chicago. Having been at another medical school what I think is different is the service orientation, with the program actively promoting service-related events, advocating for DACA students when no one else was admitting them. It becomes clear when you are here that students are positive and compassionate people, and receptive to insights of people from lots of different backgrounds and experiences. They also have global networks from conducting service each year. In terms of relationship with the community, students possess an effective sense of inquiry and love of learning, with students taking that inquisition and looking at society in very different ways with the aim of improving society, assistance, care, and empathy, especially with those on the margins of society. Bioethics and ministry are also part of the foundation in the coursework. With the global health honors track the coursework is elective based, and you become a member of the bioethics team. With the ministry effort, it is a physician vocation program, an immersive track that is an elective and covers a different set of goals each year of the program, in order to achieve understanding of the Ignatian spiritual dynamism and focus on medicine and medical care. Last year you received 15,015 applications per AAMC and you whittled it down to 165 students. How did you do it? [9:30] We made a concerted effort to focus our recruiting on Jesuit undergraduate schools. We also are largely attracting students from out of state, so to find those students we focus on the west coast, southeast, and northeast. The largest number of students come from California. 1 out of every 4 people west of the Mississippi River lives in California, so with population dynamics, age, and the dearth of medical school programs on the west coast, we become an automatic consideration, as the next largest metro area going east is Chicago. We also utilize the MCAT registry as kind of a cold call. Once we receive the primary application, just about everybody receives the secondary application (one exception is the citizenship issue). Our secondary application is quite dense, and that automatically narrows the field (this past year down to 10K) since some applicants choose not to complete it. We have a rigorous holistic review of the secondary, with staff, students, and faculty reviewing each application, and by internal scoring method applicants are considered for interviews. Each admissions cycle we invite 700 interview candidates, and we start interviews in late August. So, for those who are interested, start early, otherwise there will be a long line of students in front of you. Fortune favors the early mover, and if you are fortunate enough to get an interview, recognize that you are within the top 5% of our pool in terms of holistic scoring. So do I understand correctly that you have no preference for in-state vs out of state? [22:40] We are a private institution and obviously have a broad recruitment platform. We do a lot of recruitment within state, but we are competing with five other allopathic programs, and four out of five have more students apply from out of state. The one exception is UI-Chicago as they do have in-state requirements. Do you have a preference for domestic applicants over international applicants? [23:40] They have to be permanent residents, and we have students born in 18 different countries but they all have permanent resident status or DACA, or are U.S. Citizens. What are you looking to learn from the secondary that you don’t get from the primary? [24:24] The primary application is very general. The personal statement is obviously the most personalized of the application, but even that has to be general overall to encourage consideration from every school an applicant is applying to. The secondary is really the way to further understand the candidate’s commitment or motivation to attend a specific school, so we are looking at thoughtful reflection about our mission, with questions designed to understand the personal motivation for our specific environment of care. Out of 700 candidates, we could have 650 remarkable candidates who have 3, 5, or 10 other schools they prefer. With 165 as an enrollment goal, knowing that there might be other schools that desire our applicants equally, you want to be able to say these students we are making an offer to are compelled to come as they have told us specifically this is the right place for them, and we find that information in the secondary. What is interview day like at Loyola Stritch? MMI or traditional? [27:09] It is traditional. We have two structured interviews per candidate. It is a full day of activities. Arriving at 8:30, orientation at 9am, then doing an activity to qualify why they were chosen. For the activity, the first few years after it was developed, it was fascinating to see how many students would fall into the construct we expected, and we could see on their faces when they completed it, wow, they must be in the right place. It helps us help them understand they are in the right place and to focus our commentary and questions on things important for them to understand each interview day. We have anywhere from 12-18 candidates per day, Tuesdays and Thursdays, but the thing I marvel at is how well they take to their day, the structure of the day, and how many of them remember so vividly their interview day. We put them in contact with a lot of students we have students who interview faculty and staff as well. It is a standard interview opportunity to spend 45 minutes with a second or fourth year student or faculty member. Questions are conversational, no stress questions, but it provides the opportunity to get to know the candidate. We give one interviewer all the info from the file and the other interviewer a truncated file (removing anything related to grades or MCAT scores and letters of rec). They do often match up pretty closely, and it is a good internal test we do of our process. We put our candidates in live lectures, give them tours of campus and the hospital, research center, clinics, the nursing program, and students provide those tours. We have a nice lun ch involving students as well and then typically we have a wrap up where we provide them with the necessary information on follow up, the financial aid process, etc. The day runs from about 9am-3pm. How can someone really blow their interview? [32:50] The easiest way is not to show up! Think very carefully about following through with the commitment when you receive the invitation. What is really troubling is knowing you only have a certain number of interview spots, and when one is given up it is sometimes at a point you can’t replace with another candidate, and that is really frustrating. Being late doesn’t necessarily blow it, but because we have a very structured day you will miss information, so be on time or early. Inappropriate comments or dress is third on the list. Fourth, most candidates look like they are going to a funeral with a black suit – there is no problem adding some color. Fifth, don’t fall asleep! What advice do you have for Loyola Stritch applicants who find themselves on the waitlist or just haven’t heard? [39:20] What we don’t widely disseminate is that we accept updates during the process. Applicants can provide us with academic updates, grades or advocacy, or an additional letter of recommendation. Professional updates for those doing things more in the clinical realm are helpful as well. Personal updates may also be relevant, as it is a long cycle. Applicants are given a portal to submit their application and afterwards can submit anything supplemental to the application, freely and as often as they wish to provide updates. Interest is a metric, and we can see how many times a candidate has uploaded info to the portal, or called our office, to make it clear where the candidate is in the process. The portal lists their status, so an applicant should always know where they are in the process. They might be in a particular status for quite some time, and obviously they might be frustrated when they don’t hear anything else from us. A letter of intent is the highest level of pers onal update you can provide, as it hopefully gives specific reasons why you intend to matriculate with us if given a seat. Applicants worry that they might update too much, but we are reading the updates. If they are saying the same thing it is not helpful, but if the updates are unique and show good judgment, you can send however many you want, and that won’t count against you. As a rule we do not check applicant’s social media, but it is not uncommon for individual members to check out things, so keep that in mind. I advise applicants that they review their social media because other schools do review accounts as a part of the admissions process. What advice do you have for applicants interested in applying to Loyola Stritch for 2020-21 or later? [52:10] We have an applicant boot camp and with candidates we impress upon them the importance of a broad application. You have to make sure you take the requisite courses, prepare for the MCAT and take it when you have completed the core coursework. Consider the opportunities you have to get clinical experience so you can understand the work environment you want to be a part of. For us it is also important to have an inroad to service. If not in school, cultivate that in some way through work or volunteerism. Ultimately you are preparing the right way if you give yourself the appropriate amount of time to fully understand the landscape you are applying to, make sure nothing is delaying your application, and apply to the right schools, Do you prefer applicants to have research experience? [58:45] Academic inquiry is very important. The best way to show that is through research, as you are part of a team, there is an opportunity to contribute, learn, advance through different methods, and apply those methods in a very truncated amount of time. There are benefits in certain professional tracks as well, so if you are going to fully explore all the specialty options available, it is important to consider that if you have research, every door is open, and if you don’t, not every door is open. What would you have liked me to ask you that I haven’t asked? [1:00:00] Maybe why I enjoy doing this work. I love admissions and have been really fortunate. This is my third career. My first was in banking, then I went into teaching, and then decided to do something else. I didn’t know anything about admissions but knew my background was in computer information realms and education, and so it seemed like a good opportunity to focus that background in admissions. I love the energy, enthusiasm, intellect and passion students have in medical school. Some of the brightest students in the world go to medical school, and the uniqueness of that speaks to my teaching background, and as a student myself, I like to perpetuate the idea we are going to improve society. There is something very gratifying and satisfying about that. Related Links: †¢ Loyola Chicago Stritch School of Medicine †¢ Accepted’s Medical School Admissions Services Related Shows: †¢ What’s New at SUNY Upstate Medical School? †¢ Kaiser Medical School: State-of-the-Art, Patient-Focused, and Free †¢ Carle Illinois College of Medicine: Integrating Engineering and Medicine †¢ Get into University of Washington Medical School †¢ All About Duke Medical School’s Unique Curriculum and How to Get In Subscribe: Podcast Feed hbspt.cta.load(58291, 'f983525f-d810-452f-a0d3-c41270570189', {});

Sunday, May 31, 2020

The Two Treatises of Government by John Locke - 2200 Words

The Two Treatises of Government by John Locke (Book Review Sample) Content: The Two Treatises of Government by John LockeStudentà ¢Ã¢â€š ¬s NameInstitution AffiliationThe Two Treatises of Government by John LockeJohn Locke (1821) created two treatises of the government, and each treatise focused on a different subject. In the first treatise, John Locke criticizes Patriarcha of Robert Filmer for his argument in support of the divine right placed for the kings. Locke (1821) argues that Filmer is not correct since his theory states that every human being is born a slave to those who have been born naturally as kings. Lockeà ¢Ã¢â€š ¬s refusal to accept the theory is based on his sole belief in reason and the fact that every person is able to govern himself virtuously in accordance with Godà ¢Ã¢â€š ¬s law. The second treatise is concerned with Lockeà ¢Ã¢â€š ¬s proposal of a solution to the political upheaval in all modern countries, specifically England. In the text, readers can find the foundation for the contemporary forms of democracy, as w ell as, for the constitution of the U.S. This essay focuses on the second treatise in determination of the constitution of the United States and other issues discussed in the nineteen chapters (Locke, 1821).In the first two chapters, Locke (1821) argues that laws are only applicable because people accept them, and hence they are good for the good of the public. He also claims that citizens are naturally in a state of nature. In an original setting, a man is bound by the laws of nature but has the ability to act, live, dispose of his property as it suits him best. More important, citizens have a duty to protect the interests of each other from the arbitrary laws of other people. They also have a duty to punish those who violate Godà ¢Ã¢â€š ¬s will and those who try to harm each other through comprise of liberty, life or property. This is because they believe that they all are equally children of God. Locke (1821) asserts that Adam was not given the absolute authority to control the world and his Godà ¢Ã¢â€š ¬s children. Therefore, his heirs did not have this authority and no one has the audacity to claim such rights because it is not possible to identify the heirs of Adam currently. Therefore, this is an indication that authority by kings is not divine as filmerà ¢Ã¢â€š ¬s theory stated (Locke, 1821).John Locke (1821) argued that a perverted government would be best avoided if there was a constitutional separation of powers. At the moment, the powers known were only two, the executive and the legislature. This formed the basis of the modern separation of powers whose success is attributed to the developers of the classical theory. The three arms of the government to be separated in terms of powers, therefore, became the executive, legislature and the judiciary. He developed a concept that had been created earlier, but had not developed to such a stage. The concept of checks and balances originated from the development of the classical theory of division of p owers. The main aim of this was to guarantee that governmental power would not be abused, causing damages to the country, as well as, its citizens. It first developed from social classes before it was adopted in the government. Classical philosophers like Aristotle supported a government that combined elements of monarchy, democracy and aristocracy. However, some opposed it and English theorist James Harrington derived a theory that was similar to separation of powers and did not favor the mixed policy- government (Locke, 1821).The three branches are distinctively separated by the constitution and each branch has been vested its own powers that it is deemed to use and should not exceed the limits of the powers. Since the power is constitutionally divided between the states and the central government, the federal system is important so that it monitors the use of the powers. The electorate also takes the mandate of checking the executive and the legislature in the direct elections of members of both houses of congress. Each branch of the government has its responsibility in the government and they do not collide at any point. They are such that each branch can make its own decision independently without the assistance of another branch. Therefore, in case a branch has selfish interests, the two branches will have an insight of that and as a result, they will stop the selfish interests. In the same case, no one is allowed to serve in two arms of the government simultaneously. This helps to maintain the independence of the branches of the government (Locke, 1821).In the third and fourth chapters of the book, Locke discusses about the state of war and slavery. He defines war as a state of destruction and enmity that is caused by pre-meditated attempts of a person upon anotherà ¢Ã¢â€š ¬s life. In the definition, it is clear that the presumption that any aggression by a person against another contains a challenge to the freedom of that person (Locke, 1821). Going b y this reasoning, it is, therefore, justifiable to kill a thief since his attack on oneà ¢Ã¢â€š ¬s person is an attack to his liberty. In the same chapter, Locke (1821) differentiates between the state of war and the state of nature. The state of nature is where people live together, are governed by reason, and do not have a common superior. The state of war occurs when people make designs of force on other people, yet they do not have a common authority. In this context, the party that has been attacked acquires the right to get involved in war as a way of defense. The war in society can be differentiated from the war in nature depending on their conclusions. While in the society, war ends when the actual force is ended since the warring parties can consult the common authorities as a means of arbitrations of previous wrongs. In nature, war does not come to an end till the aggressive party offers reparations for the damages, as well as, peace. Before that point, the attacked party holds the right to destroy the aggressive party. A note that one of the common reasons why people enter into a society is to evade the state of war ends the third chapter. This is because the presence of a supreme power inhibits the need for war, and also, increases security and stability. Regarding slavery, Locke (1821) bases his idea on the fact that freedom from arbitrary is basic and cannot be relinquished. Slavery is acquired when the extension of the state of war has caused the conqueror to force the captive into obedience. At this point, the master has full control of the liberty of their slaves, where they have to oblige to every command of the master (Locke, 1821).Chapter five of the book discusses about property with regards to definition and function. Through the word of the Bible or natural reason, the earth can be considered as a universal property where the people of the world should use it collectively for their survival and benefit. However, Locke (1821) also believ es in personal property. For an individual to gain property, he must devise a way in which he will take possession of the things around him. The most suitable theory of ownership of property is based on the fact that every person owns his or her body and uses the body to give all sources of labor. Therefore, when a person uses the labor on a property, the amount of the labor input will give the same amount of property. Locke (1821) identifies the role of money as a constant measure in a trading system, which is still based in the property of labor.The sixth and seventh chapters discuss about paternal power and civil and political society. Locke (1821) equates monarchial power with paternal power. However, he notes a very huge difference between political power and paternal power. People are only freed of paternal power when they seem old enough to manage themselves as individuals. However, political power is established on fully different foundations. In his description of the first society, Locke (1821) describes the conjugal society between men and women. He then differentiates this society from a political society with the assertion that in it, the master and mistress have power over everyone else in the household, despite the fact that the power is neither political nor absolute where they lack power over giving life or causing death. He describes a civil society as a body of united individuals who are under the power of an executive. Its main role is to protect them and their property where legislation is designed to govern their behavior as discussed above (Locke, 1821).In the following chapters, Locke (1821) argues that the majority is the main governing factor in the civil society. Once a person joins a civil society, he submits him or herself to the rules and decisions of the majority. To prove this, he (1821) addresses the lack of historical superiority for the government by majority rule. He notes that most of the societies forget their origins and states that a politic society begins when individuals consent to make a society. He has stated many examples in support of his idea and then concludes with his paternal theory placing significant credibility in its historical accuracy where people come together and submit themselves to the control of maleà ¢Ã¢â€š ¬s figure. Locke (1821) also considers why people are ready to give up their natural freedom to join the society. This is because they want to be guaranteed of protected lives, estates and liberties, which Locke defines as property.Locke (1821) explains that people choose their most favorable form of commonwealth. Among the options include democracy, oligarchy, or monarchy. In a democratic government, people retain legislative powers for themselves. In oligarchy,...

Sunday, May 17, 2020

The World Is Full Of The Benefits Of Technology - 862 Words

The world is full of the benefits of technology. Technology in the world is very important, because everything such as all personal data, banking, records, and drivers’ licenses are in the computers. If they stop, we can t do anything. This is not good for us. We need to be happy with the advance of technology, because it becomes something necessary for our life, like the water. Everything is going to change more in the next ten years than it has in the last hundred, so it’s difficult to think about 100 years in the future. To think about an indefinite future is very interesting. No one knows the world of 100 years in the future. The best two companies in the world in invention computers, Apple and Microsoft, these two computers are good, but always in a constant struggle to impress customers. The first question in the buyer s mind, is it in good condition? Does it slow down after advanced use? Is it one faster than the other one, and is it dependable to use at any circ umstances. Apple and Microsoft have a different method in developing technology; therefore, people always argue about who is the best. In history Microsoft started one year before Apple. According to BBC news the history of Microsoft began on April 4, 1975, when it was founded by Bill Gates and Paul Allen in Albuquerque . â€Å"BBC News. June 15, 2006. Microsoft uses the operating system to Windows PCs, Microsoft office suite of productivity software. Also, in entertainment Microsoft uses Xbox to play games,Show MoreRelatedTechnology Bibliography603 Words   |  3 PagesBibliography Buley, T. (2009). Electricity in the Air. Wireless power technologies are moving closer to becoming viable options. In my section I have to do a research on the most recent developments and this article has some information about the latest product that uses wireless electricity. Plus the author summarizes each of the new discoveries. Evans, P. (2009) Electronics. Wireless electricity products sparks a new industry. 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Saturday, May 16, 2020

Implementing A Big Data Database Platform - 817 Words

Abstract The primary objective of the document is to detail the steps necessary to implement a Big Data database platform to achieve what is called an Enterprise Data Lake and to improve Enterprise Data Hub where all data stored in one place and integrated with existing infrastructure and tools. Relevance Presently, I am working as a Database developer in a Software company. My primary role is to help my clients in implementing appropriate database architecture and analyzing data so that my clients can understand their users better. Introduction The purpose of the research is to collect information and best practices available on the web relevant to implementing Big Data. A secondary purpose is to conduct research on different types of big data frame work. Problem Statement (EDH) is an Enterprise Data hub where all data stored in one place and integrated with existing infrastructure and tools. EDH makes information and data accessible to everyone via tools and application. To Establish Big Data framework as enterprise data hub (EDH) for storing all data, leverage EDH for following areas: Build scalable data platform for Security Analytics and Technical Support analytics. Efficient ways to store large amount of event or machine data; keep security data for longer periods of time to perform analysis on the data. Architectural advantages allow handling larger amounts of data very quickly, and scaling up with the number of events being generated. A variety of analytics canShow MoreRelatedUses Of Nosql Databases On Insurance Industry1417 Words   |  6 PagesUses of NoSQL Databases in Insurance industry in USA 11/29/2015 Introduction The No SQL is applied in the insurance industry to allow the handling of the dynamic client data and the combination of policy using all forms of the object and attributes relationship. The No SQL apply the application of the World Wide Web services layer to allow the No SQL server render the best view of the data. 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Wednesday, May 6, 2020

The Lottery, And Kurt Vonnegut s Short Story - 1208 Words

Shirley Jackson s short story The Lottery and Kurt Vonnegut s short story Harrison Bergeron do share a similitude in subject, especially as far as scrutinizing the Status Quo, and the resilience of counterproductive social practices for compliance. There is likewise a comparability in that both stories show two extremely homogeneous social orders that mean to keep up their solidarity through basic practices that lead more to bring about apprehension than to lead towards change. Moreover, during the time spent keeping up these conventions, both social orders stay stagnant. These stories are comparable from multiple points of view however they additionally have numerous distinctions; The Lottery appears to happen in a more established New England town in 1948 when the general population were more savage than they are currently though Harrison Bergeron happens later on, in the year 2081 some place in center America. In both stories, the primary character, or what is by all accounts the fundamental character, gets rebuffed for addressing or resisting the lifestyle in the place where they grew up and both bite the dust while a family member(s) watch them. In Shirley Jackson s The Lottery, the general population live in a little town in New England and consistently, a lottery is facilitated with the whole town s kin assembled in one range which is just around 300 individuals. The night prior to the lottery, everybody s name is put on a rundown with the goal thatShow MoreRelatedThe Lottery, And Kurt Vonnegut Jr.1203 Words   |  5 Pagesnarration story is a separation or indirect involvement of a narrator with the action of a story, and this type of narration can influence the content and the theme of a story. A third-person storyteller can sometimes be all-seeing, also known as omniscient, or they can be limited meaning to adhere firmly to the viewpoint of a specific character or characters. Shirley Jackson’s â€Å"The Lottery† and Kurt Vonnegut Jr. ’s â€Å"Harrison Bergeron† are two good examples of third-person point of view stories. TheseRead MoreAnalysis Of Shirley Jackson s The Lottery, And Kurt Vonnegut Jr. s Harrison Bergeron1604 Words   |  7 Pagescommon theme of placing societal influences over personal values and beliefs can be found in Shirley Jackson’s, â€Å"The Lottery†, and Kurt Vonnegut Jr.’s â€Å"Harrison Bergeron†. These short stories describe situations in which the citizens allow the superiors to have full control, without thinking twice about the laws and traditions that require their submission. Both of these short stories are similar in theme, because each tells about a community that chooses to participate in cruel and inhumane traditionsRead MoreSimilarities and Differences Between ‚Äà ºthe Lottery‚Äà ¹ and ‚Äà ºHarrison Bergeron‚Äà ¹950 Words   |  4 PagesIn this semester, we’ve read â€Å"The Lotte ry† and â€Å"Harrison Bergeron† from the textbook. They are two short stories; â€Å"The Lottery† was written by Shirley Jackson, and â€Å"Harrison Bergeron† was written by Kurt Vonnegut. This essay is to compare the similarities and differences between them. The first similarity is that both of these dystopian stories demonstrate how people force themselves in a tradition that they have been told to follow even if they have an option to seek for change, and to exploreRead MoreThemes Of `` The Lottery `` By Shirley Jackson And The Ones Who Walk Away From 1861-18651553 Words   |  7 Pagesthe dystopian short stories, novels, poems and films we have studied in class. The three stories I feel this theme is most present in are â€Å"The Lottery† by Shirley Jackson, â€Å"Harrison Bergeron† by Kurt Vonnegut and â€Å"The Ones Who Walk Away From Omelas† by Ursula Le Guin. In these stories society tries to make everything orderly and just. Their methods to promote equality are flawed. The goal in these stories is to perfect society but in each story they fall short. Reading these stories I am only remindedRead MoreDystopian Comparisons Essay1431 Words   |  6 PagesIn the Book A Clockwork Orange, the short stories Harris on Burgeron, The Lottery and the movies Gattaca and the Truman Show by Anthony Burgess, Kurt Vonnegut, Shirly Jackson, Andrew Niccol and Peter Wier respectively. These pieces of literature(and cinematography) all have a society that controls and manipulates the individual or Protaganist. The society does this because it wants total control over both the individual and the society as a whole. A Clockwork Orange is futuristic look at EnglandRead MoreAll Pieces Of Literature : The Lottery By Shirley Jackson1672 Words   |  7 Pageshas gone over: The Lottery, The Ones Who Walk Away From Omelas, Battle Royal, Equus, Harrison Bergeron, and Huckleberry Finn are all pieces of literature that include various types of sacrifice being made to benefit the greater good. In The Lottery by Shirley Jackson, every June, villagers gather in the town square for the lottery, ran by Mr. Summers. The children arrive first, collecting large amounts of stones, followed by the arrival of the parents. In this town, the lottery isn’t what the reader

Euthanasi The Issue Of Legalizing Euthanasia - 1662 Words

Legalization of Euthanasia Ata Dogan Student Sheridan College Abstract This paper examines how countries around the world have dealt with euthanasia as an upcoming issue. Looking into the stances, arguments and opinions surrounding the issue of legalizing Euthanasia. It goes into detail about why citizens are requesting legalization and also reviews who are the people specifically that chose to be euthanized. Furthermore, it discusses the negative stance and the positive outcomes of this issue over a person’s quality of life. We will answer questions such as, what is and what is the background of euthanasia? What are the views of other countries? And, will it be legalized in the future? Legalization of Euthanasia Efforts to change government policies on euthanasia in the 20th century have met limited success. As of 2015, euthanasia is only legal in the Netherlands, Belgium, and Luxembourg. Assisted suicide is legal in Switzerland, Germany, Albania, Colombia, Japan and in the US states of Washington, Oregon, Vermont, New Mexico and Montana and will be in California on January 1, 2016. In the countries that legalize it, has had mostly positive effects over individual’s quality of life, but since Euthanasia is a very sensitive issue even a small chance of misuse may hinder its probability of ever being considered to become legalized. What is Euthanasia? Euthanasia is â€Å"The act of putting to death painlessly or allowing to die, as by withholding extreme medical measures, a

Cosmetics and Lush Company free essay sample

In the following part, the background of LUSH Company and its products will be given. Company background History LUSH is an internationally recognized cosmetics retail corporation producing and selling handmade beauty products. With its roots in the 1970s, LUSH Company has grown to over 700 shops in 43 countries by 2011 (lush. co. uk). In the early 1970s, Mark Constantine, the original founder together with Elizabeth Weir established wholesale soaps and cosmetics company Constantine Weir which began to be The Body Shop’s main supplier of soaps and cosmetic products (Evans, 2009). In 1988, the company launched a new enterprise—Cosmetics To Go headquartered in Poole, Dorset, UK. They sold their natural products through The Body Shop and the mail order business. However, due to some unfortunate events and a major recession at the end of the 1980s, this company went bankrupt. But the bankruptcy didn’t let Mark give up his career. In 1994, Mark restarted his business in Poole and renamed his company ‘LUSH’ (Evans, 2009). From then on, this company began to be popular throughout the world. By 2012, there are 22 LUSH shops in France. Company value LUSH produces fresh-made soaps, shower gels, shampoos, lotions for the hair, face and body with 100% vegetarian recipes. The concepts of â€Å"ecological† and â€Å"green† are shared by LUSH Company, which include a major concern for the environment, a wish to reduce packaging and wastes, a desire to build an environmentally sustainable business. The company prefers solid rather than liquid products as they can be cut and wrapped in grease-proof paper without any plastic bottles (Evans, 2009). As the â€Å"we believe† statements illustrate on its websites, â€Å"We believe†¦in making effective products from fresh, organic fruit and vegetables, in buying ingredients only from companies that do not commission tests on animals and in testing our products on humans,† etc. The company values focus on freshness, safety, no animal testing and sustainability of resources in general. 2. Situation analysis Macro Environmental Analysis Political environment Lush Company launched in France can face great chances. Firstly, the future for natural cosmetics companies is bright. The European Union has published the Cosmetics Products Regulation (1223/2009) which will go into effect on July 11, 2013 (Steinberg, 2010). This regulation will focus more on product safety to protect human health which is in consistence with LUSH Company’s value. Besides, it will create a legal standard on natural cosmetics to protect its industry. Secondly, France and United Kingdom maintained a fairly close relationship during these years. Nicolas Sarkozy, the French President said Britain and France have never been so close and he wanted a new â€Å"brotherhood† between the two countries (Porter, 2008). This friendly relationship guarantees a stable political environment for the development of LUSH Company in France. However, despite the great opportunities for LUSH Company, some threats cannot be ignored such as the company tax in France. The rate of company tax depends on the turnover and capital structure of the business. At present, the individual income tax rate increased to 40% and the corporate tax rate are progressive up to 33. 33%. The sales tax/VAT rate reached 19. 60% (Tax rates, 2010). Economic environment France is a very attractive cosmetics market due to its strong economy. The following parts illustrate the economic opportunities for LUSH Company. First of all, France has a High-income economy and is the second-largest trading nation in Western Europe. The World Economic Forum ranked France 18th out of 139 countries in terms of competitiveness and 4th in terms of infrastructure. Besides, GDP is known as the best index for measuring country’s economy. A country with a better state of economy will be beneficial for launching business. According to CIA (2012), The GDP (purchasing power parity) increased from $2. 48 trillion in 2009 to $2. 214 trillion in 2011. The real growth rate of GDP is 1. 7% in 2011 compared with 1. 4% in 2010 and -2. 6% in 2009. Meanwhile, the imports rose from $588. 4 billion in 2010 to $684. 6 billion in 2011. In accordance with French branch of the market research firm NPD, the cosmetics market in France grew by 3% in 2011 to reach 2. 9 billion euros (Premium Beauty News, 2012). Furthermore, the French government has taken a number of measures to support French small and medium sized enterprises during the current financial crisis. For example, in 2008, the French government announced a EUR 22billion plan and signed an agreement with the Federation of French Banks to support these companies (Brown, 2009). Therefore, French economic environment is advantageous for LUSH Company to entry the French cosmetic market. Nevertheless, according to International Money Fund (IMF, 2011), the current account balance of France has gradually worsened from a surplus to a moderate deficit—largely because of rising labor costs. Wages have grown faster than other European Countries while total factor productivity growth has increased relatively slow. Besides, France has been struggling with high unemployment rates for decades. In 2011, the unemployment rate hits a 12-year high and stands at 9. 8% (Financial times, 2011). Thus, LUSH Company should pay attention to the economic threats mentioned above to ensure a healthy cosmetic industry. Social-Cultural environment The social-cultural environment exerts a big influence on French cosmetics market. In this part, 2 important social opportunities will be discussed, namely changes of values and population. In terms of changes of values, the cosmetics market is going green nowadays. Today’s customers are enthusiastic about products made by the companies which take responsibility for social ethical issues and the environment. The natural cosmetics in French market grew significantly due to rising consumer awareness of chemicals in cosmetics and toiletries (Organic Monitor, 2006). Many media reports published the health risks associated with chemicals in conventional products. For instance, a TV documentary in 2005 highlighted the possible danger of synthetic substances such as parabens in skin care products (Organic Monitor, 2006). As a result, customers focus more on health and turn to natural products with plant extracts and natural ingredients and a minimal level of synthetic compounds. In terms of changes of population, France has an aging population, thus, customers are eager to maintain a healthy skin by using natural cosmetics. Furthermore, based on Hofstede’s cultural typology, the French people dislike taking risks. Every decision has to be analysed carefully before being taken, which also result in a high power distance. French people are individualists; they may buy products only for their use. And they work rather alone, which make an intense competition among many companies. France is a feminine society which share female characteristics, thus, French people may pay more attention on what they eat and what they put on their skin. Technological environment Technology has become the driving force of business innovation. Today’s customers are increasingly using the Internet and social media as an information platform for exchanging views. With the growth of e-commerce, LUSH products are available online, which also makes contributions to its total sales. In addition, in order to remain competitiveness in the market, the cosmetics companies have to advance the technology continuously. For example, Estee Lauder Company has applied innovative cell vector technology to produce anti-aging skin care products (Bowler). Nowadays, there are 3 major technologies applied in cosmetics industry, namely Biology engineering technology, Nano technology and the natural plant extraction technology. These 3 technologies are well developed in France with lower costs. The cosmetics company aims to produce more natural products with those high techonologies. Market analysis Customer analysis—Targeting Firstly, LUSH’s target is women from 18 years of age and above market, belonging to a middle class or upper class so that they can have more disposable income to purchase specialty products. LUSH’s second target is men between 20 and 55 years old belong to both classes. Additionally, Customers should have knowledge about environment, sustainability and animal rights issues to have a more detailed understanding about LUSH brand. Competitor analysis The main competitors in natural cosmetics market are Yves Rocher, L’Occitane and The Body Shop. Yves Rocher is a French brand focus on botanical beauty. L’Occitane which comes from France is an international retailer of body and face. The company’s values are: â€Å"Authenticity and naturalness†, â€Å"Effectiveness and pleasure† and â€Å"Respect and responsibility† (l’occitane. com, 2012). The Body Shop, regarded as the biggest competitor will be analysed carefully in this part. The Body Shop, founded in 1976, it was the first main retailer in UK to focus on natural ingredients that were ethically sourced and not tested on animals. In 2006, it was sold to the cosmetics giant L’Oreal (Guardian, 2011). This company sells naturally-inspired products for the body, face and hair etc. It rewards the customers a Love Your Body card which offers a package of benefits including 10% off all purchases for a year and up to ? 20 of free products (Guardian, 2011). LUSH is similar to The Body Shop in many ways. For instance, both offer similar products such as soaps, creams etc. Both persist on the same value of ethical sourcing with no testing on animals and environmentally-friendly production techniques. But in terms of size and scale, the Body Shop occupies the first place, while in terms of social media engagement, LUSH Company trumps The Body Shop (Esposito, 2010). According to a in-depth analysis of the Facebook page of these two companies, the Body Shop Facebook page adopts a more official tone of engagement, announcing special offers to promote its products. The LUSH facebook adopts a more personal and conversational approach. The separate group called Lush Times enables the customers to post pictures of them using the products, drawings and reviews, therefore building a deeper and close relationship with the customers (Esposito, 2010). 3. Marketing objectives LUSH Company aims to gain a modest growth in total retail sales with an ncrease of 5% till December 2012. Refresh and review a series of products to ensure at least 30% of the target shows likelihood to buy. Enhance awareness of LUSH core brand and its unique values. Build loyalty to brand products to ensure at least 15% of the target becomes repeated buyers. Expand more LUSH shops in France with approximately 3 shops every year. 4. Recommendation of marketing strategy Differentiation and positioning Product innovation There are many innovative products such as bath ballistics, solid body tints, dusting powders, massage bars, shower jellies and solid perfumes. LUSH takes â€Å"food† as the theme of its handmade bath products, some products are shaped like cakes but you are not supposed to eat them. The products are made of raw organic ingredients that have little or no preservatives. â€Å"Freshness† is a distinguished feature of LUSH. LUSH products are handmade in factories throughout the world, they are made in small batches according to the orders from each store to guarantee the freshness of the product. Thus, the products will not be older than four months and have a shelf life of only 14 months (Lush. co. uk, 2012). Lush company sticks to solid principle to develop solid products which don’t need preservatives or much packaging such as solid shampoos, solid conditioners, soaps, solid massage bars and solid bath oils, etc. It is better for the environment (Lush. co. uk, 2012). One of the characteristic that differentiate Lush from its competitors such as The Body Shop is handmade. Lush prefer people in big kitchens to make the products rather than by industrial machines. There is transparency in detailed labels to tell you when the products were made and who made it. As you walk along the street where there is a lush shop, you can smell the fragrances from far. When you pass by the window, you realize that this is the place diffusing the pleasant fragrance onto the street, and then you enter the shop naturally. This is the charm of Lush shop. Besides, Lush can cut the soaps to size depending on how much the customer wants. So the soaps are sold by weight. Based on the differentiation of Lush Company, the positioning of Lush will be the fresh handmade cosmetics focusing on natural characteristics of beauty with high ethical values and high customer relationship quality. 4Ps Strategies Pricing strategy Pricing is a significant strategic tool as it can position the products. Lush offers customers with good value. Approximately 65% of the products are selling under $10. The most popular soaps should sell between $4 to $6. In general, LUSH products usually priced less compare with other cosmetics companies like the Body Shop but more than the price of local supermarkets. Besides, Lush Company can offer good discount for people by giving a loyalty card with a 10% off. Place stategy Since Lush is doing business in 43 countries, they can adopt a multi-channel strategy with different outlets distributing which can lead to less delivery charges. They can run a mail order operation and sell its products online. With a wide range of products, they can use a mail order catalogue for cross-selling products for the existing customers. In addition, the Lush stores should locate in primes areas such as high end business and shopping area. Promotion strategy There are many promotion means for Lush. Firstly, Lush can use in-store advertising to advertise their products as well as celebrity endorsement. The influence of celebrities cannot be ignored. If the idols show interest in one particular product, their funs would follow the taste. Also lush can print advertisement on fashion magazines, doing advertisement on popular TV shows, talk show and online advertising with online media such as Facebook and Twitter etc. Secondly, word-of-mouth will be one way of seeping into the market. In this case, customers love our brand and they share the Lush experience with their friends or families. A good reputation is important for personal recommendations. Thirdly, lush can rely on public relations to build a good reputation for its brand by doing charity. For instance, Lush as created the Charity Pot body lotion aims to raise money and awareness about charities (Lush. com, 2012). Furthermore, with the development of e-commerce, it is effective for Lush to start their online sales through its official website. Product strategy In terms of environmentally friendly packaging, the transparency of detailed labels is needed. The products are â€Å"naked† or only use recycled plastic and paper bags. Besides, Lush can offer free gift for potential customers or offer loyalty cards to build close relationships with customers. Additionally, good customer service is important. The staffs in Lush should be patient enough to educate the customers about their products and the value of their company. For example, what is the expiry date of one product? Does the product involve natural and organic ingredient? Does the product include preservatives? Etc. 5. Conclusion In conclusion, there is no denying that there are some threats exist in the market, however, France has a strong economy and stable political environment to ensure a sustainable development of cosmetics market. Besides, the changing of values of public and the need for natural and organic cosmetics can stimulate the sales of natural products. Therefore, French market is really attractive for LUSH Company. Although the competitor the Body Shop occupy the first place in terms of scale and size, LUSH can differentiate itself by introducing innovative products and become quite popular as the fresh handmade cosmetics. Furthermore, in order to expand Lush’s market share, Lush continues to offer customers good values, advertising the products by celebrity endorsement, word-of-mouth advocacy, sticking to the environmentally friendly packaging, establishing close relationships with customers by offering loyalty cards and free gifts. Green and natural products are the mainstay of the LUSH Company as this brand focusing on using fresh organic fruits and vegetables, natural essential oils and safe synthetics to produce their products. Also, the policy of no animal testing for any of the product ingredients is highlighted by LUSH Company. Based on these long-standing commitments to the environment, LUSH embrace their cores values and gain the trust from their customers.